APTARE Announces New Channel Programme And New Director Of Strategic Alliances

London, UK — 20 September 2012 - Enterprise data centre optimisation leader APTARE, Inc. today announced its brand new worldwide channel programme and the appointment of Tom Urban to the position of director of strategic alliances. The APTARE channel programme will offer resellers financial benefits, comprehensive training and a range of sales tools to help them become trusted advisors to end users. The programme already includes Coolspirit and Redstor, which have been taking APTARE's storage reporting, monitoring and alerting solutions to the market for several months. 

APTARE's channel programme offers partners several benefits including:

  • Project registration
  • Margin acceleration
  • Demo capability
  • Preferential discounts
  • Sales support
  • Technical training.

Head of the exciting new channel programme is Tom Urban, director of strategic alliances at APTARE. Tom's experience in the industry spans more than two decades and he brings a variety of SI, VAR, MSP, cloud, and distribution experience to APTARE. Tom says "Our new channel programme means that our relationships with resellers and partners will grow from strength to strength. Our channel is crucial to APTARE's success so I see this initiative as a very sound investment that will soon allows us to reap rewards in terms of the level of support we can offer end users, increased reseller base and of course greater market share, I am proud to be able to bring my experience to the table to help make this happen." 

Damon Robertson, Sales Director at Coolspirit says "We have been impressed by the level of support and other benefits that we have experienced since becoming a member of APTARE's channel partnership programme. Our relationships with end users have become stronger and I am confident that we are offering the best possible service with the support we have from APTARE." 

APTARE's technology allows organisiations to identify and fix vulnerable areas in their storage environments. Management of data is made easier by more efficient mapping and reporting, and problem areas become visible and easier to pinpoint. Enterprises have more visibility into their datacentre environments, and administrators have greater control over storage management.

Headquartered in Campbell, California, APTARE is a provider of enterprise storage reporting, monitoring, and alerting software products that increase the efficiency of enterprise storage environments and reduce storage costs. Over 700 enterprise customers around the world rely on APTARE solutions for storage and data protection management. The software is sold direct and through a large community of Original Equipment Manufacturers (OEMs), Managed Service Providers (MSPs), and Value Added Resellers (VARs). For more information, visit www.aptare.com, follow us on Twitter@APTARE, or call 408-871-9848. 

APTARE and StorageConsole are registered trademarks of APTARE, Inc. 

Sarrah Morgan
A3 Communications
+44 (0) 1252 875 203